Meet the People Behind Our Success

Meet Our Team

A new team of familiar faces, united under one banner. We’ve assembled a group of globally recognized professionals with a combined 100 years of deep-sector experience in medical devices, beverages, supplements, cannabis and fast-moving consumer goods.

AllLeadershipManagement
Chief Executive Officer

Shannon Soqui

Chief Strategy Officer

Jason Roth

Board Member Strategic Advisor

Seymour Ferreira

Chief Operating Officer

Albert Hwang

MANAGING DIRECTOR EU/UK

Dean Draper

CHIEF COMMERCIAL OFFICER

Art Massolo

HEAD OF US CORP DEV

Rich Turasky

GENERAL COUNSEL

Marc Graboyes

CHIEF MARKETING OFFICER

Roiby Gonzalez

MANAGING DIRECTOR CHINA

Evan Liu Bin

VP OF FDM SALES

Neil Luckianow

MANAGING DIRECTOR APAC

Michael Hall-Taylor

Chief Executive Officer

Shannon Soqui

Shannon has served as Next Frontier Brands’ Chief Executive Officer and Chairman of our board of directors since our re-organization in April of 2020. Mr. Soqui previously was Chief Executive Officer of CMLM Holdings, Inc. from August 2018 to April 2020, which operated our U.S. operations. From January 2014 to August 2018, Mr Soqui was a cannabis investment banker, most recently the head of U.S. cannabis investment bank. While at Canaccord Genuity, Mr. Soqui advised most of the leading U.S. companies that completed a public offering in 2018. Prior to focusing his career on cannabis and hemp, Mr. Soqui was a technology investment banker in the U.S. from 1997 to 2013 with several leading global investment banking firms, including Credit Suisse, UBS, and Donaldson, Lufkin & Jenrette.

Prior to his career in investment banking, Mr. Soqui was a securities lawyer with Brobeck, Phleger & Harrison and Gunderson Dettmer, and was a Certified Public Accountant with KPMG. Mr. Soqui has completed more than 100 financing transactions, including more than 25 initial public offerings, and more than 300 pages of cannabis investment research. Mr. Soqui received his Bachelor of Arts in Economics with an emphasis in Accounting from UC Santa Barbara in 1989, and J.D., magna cum laude, from the Santa Clara University School of Law in 1994.

Chief Strategy Officer

Jason Roth

Jason has served as Next Frontier Brands Chief Strategy Officer and as a member of our board of directors since our reorganization in August 2020. Previously, Mr. Roth spearheaded the largest Series A raised in cannabis history for an up-and-coming CBD manufacturer. Under his leadership, the company’s value grew 6x in under 12 months, making it the largest CBD manufacturer in the world. Mr. Roth’s knowledge of the hemp industry, operational and sales experience, 25 year successful track record in fast-moving consumer packaged goods, as well as Chief Executive Officer experience, makes him well-qualified to serve as a member of our board of directors.

Board Member Strategic Advisor

Seymour Ferreira

Seymour has served as a member of the board of directors of Next Frontier Brands since our Reorganization in August 2020. Mr. Ferreira currently is the Chair of the Management Board and Group CEO of Amber Beverage Group, a leading producer, distributor, logistics provider and retailer of beverages internationally, where he has been employed since March 2013. Mr. Ferreira is on the board of directors of several companies including Think Spirits Pty Ltd., Talvis (Distillery), and Cellar Trends Limited. Mr. Ferreira has a B.A., with honors, from Sheffield Hallam University, and has attended numerous advanced management courses at INSEAD and Henley Management College.

Chief Operating Officer

Albert Hwang

MANAGING DIRECTOR EU/UK

Dean Draper

Dean has served as Next Frontier Brands Managing Director of EU and UK since our Reorganization in August 2020. Mr. Draper is a specialist in building fast growing businesses in new and emerging markets. For 35 years, Mr. Draper has founded and developed successful innovative businesses, built highly successful sales teams and distribution networks in a number of competitive sectors: mobile communications, alcoholic drinks, energy drinks, packaged water, water dispensing equipment and commercial property. Dean was one of the founders of the Carphone Group plc, pioneering the development of mobile phones in the United Kingdom. With offices throughout the country, the business expanded exponentially growing into a £40M+ business within five years. Carphone was acquired by Cable & Wireless in 1989 and is now part of Vodafone. Dean then went on to found Fontana Drinks and developed water dispensers, bottled flavoured spring waters, and energy drinks in the United Kingdom and Europe. Fontana was sold to Crystal drinks in 2002. Mr. Draper was then recruited by Eddie Jordan to take over his loss-making range of energy and alcoholic drinks, marketed in association with Jordan Grand Prix.

CHIEF COMMERCIAL OFFICER

Art Massolo

Art is a highly accomplished Entrepreneur, Consultant, and Board Member with 25 years of success in cannabis, wine, craft beer, spirits, food & beverage, CPG, FMCG, distribution and retail. Art founded Viña Cono Sur and Viña Trivento and has sold millions of cases of products throughout his career.

HEAD OF US CORP DEV

Rich Turasky

28 year Executive Level Founder or Managing Principal of more than a dozen Operating Companies in the Investment, Finance, Brokerage, Asset Management, Plastic Manufacturing, Hospitality and Aviation Industries. Managing Partner of over 100 Private and Institutional Co-Investment Structured Commercial Real Estate Investment Properties along with more than $50M of Private Capital Investors and $200M of Institutional Investors. Completed multiple 9 figure Exits in the Private and Public Markets. Received numerous personal and business achievement awards including Business Ledger Entrepreneur of the Year. Charitable and Board involvement with such organizations as United Way, Boys & Girls Club, Boy Scouts, American Heart Association. Business association involvement with Vistage, SIOR, NAIOP Forum Attended Bradley University and graduated 1992. Post Graduate Classes at Harvard University

GENERAL COUNSEL

Marc Graboyes

25 Years of Business Experience Including Public Company Management Expertise, Former CEO of Next Frontier Biosciences.

CHIEF MARKETING OFFICER

Roiby Gonzalez

15+ Years of Brand Building Experience Including 8 years in the Cannabis Industry, Former Global Director of Marketing for Mile High Labs

MANAGING DIRECTOR CHINA

Evan Liu Bin

Evan has served as Next Frontier Brand’s Head of China Operations since our Reorganization in August 2020. Mr. Liu Bin has 25+ years of overseas medical device factory management, with hands-on experience of manufacturing and distributing in Asia, Africa, India, South America and Russia. Mr. Liu Bin has in depth experience and knowledge of working within rigorous ISO certifications and FDA regulations. Evan founded JXB China (Guangzhou Jinxinbao Electronic Co Ltd.), a manufacturing and distribution company in 2014 and shortly after expanded operations into North America and Africa in 2015 under the JXB brand. Evan has valuable experience managing EA, JD, WPH, PDD, TMALL sales channels in China and managing TikTok and Kuaishou Key Opinion Leaders with a combined following of 670 million people in China.

VP OF FDM SALES

Neil Luckianow

Seasoned Professional, with A Proven Track Record of Success In The CPG Industry, Experience in Sales, Product Promotion, and Trade Marketing.

MANAGING DIRECTOR APAC

Michael Hall-Taylor

Mr. Hall-Taylor has served as Next Frontier Brand’s Head of Asia-Pacific Operations since our Reorganization in August 2020. Mr. Hall-Taylor previously was the Asia-Pacific Managing Director for Mile High Labs, the world’s largest processor of hemp-derived CBD concentrates. Executive formed the APAC regional office from inception and was instrumental in developing significant business customers across the region. Prior to his focus in hemp-derived CBD, over the last 15 years, Mr. Hall-Taylor founded and has been the Chief Executive Officer for a number of different companies in the business development, sports agency and clothing industries. Over the years, Executive has successfully generated $100 million+ in revenue for brands such as the All Blacks, Manchester United, Emirates Team NZ (Americas Cup) and Red Bull. Mr. Hall-Taylor started his career in the early 1990’s at Gallaher Ltd, one of Europe’s leading tobacco companies, and was responsible for Benson and Hedges, a brand with annual European sales of over £4B at that time. From 1999 to 2005 he was the Marketing Director for the Jordan Formula 1 team, and was responsible for generating £150M per year in commercial revenue. Mr. Hall-Taylor has a Bachelor of Arts degree from Nottingham University and a Master in Business Administration degree from Ashridge in the United Kingdom.

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