BOULDER, Colo. — January 12, 2021 — Next Frontier, an international conglomerate of consumer package goods (CPG) including wellness products as well as alcoholic and non-alcoholic beverages, today announced that beauty and wellness industry veteran, Joseph C. Magnacca, joined its board of directors. 

Magnacca has spent the past three decades leading major retailers, mostly in the beauty and wellness categories and reinventing customer experiences. 

As President of Walgreens Co., he championed the chains groundbreaking “Well Experience” model. His track record for innovation also spans tenure as CEO and Director of Massage Envy, President of Duane Reade, where he launched the award-winning Look Boutique beauty retail concept, as well as holding board seats for Sally Beauty and American Apparel. Additionally, Magnacca also served as the CEO of RadioShack.

There is massive opportunity in reimagining the wellness category using the emerging benefits that Next Frontier has to offer, says MagnaccaI’m thrilled to lend my insights and experience to Next Frontier as we continue to develop brands that both educate and deliver on cutting edge consumer experiences.” 

As a member of Next Frontier’s Board of Directors, Magnacca will focus on applying his retail expertise to a global distribution strategy and implementation, as well as advising on brand acquisition and development efforts. 

“By appointing Mr. Magnacca this is a steadfast testament to our commitment in continuing to expand a world-class leadership team,” says Jason Roth, Co-Board Member of Next Frontier. “Joseph adds an unprecedented level of experience to our mission, as only a handful of individuals can match his industry knowledge.” 

About Next Frontier Brands
Next Frontier Brands is an international provider of consumer package goods dedicated to bringing premier beverage and hemp-based wellness brands to consumers globally. The company currently houses [12] brands with over [150] product SKUs for international distribution, and is actively acquiring and brands. Next Frontier Brands is headquartered in Boulder, Colorado, with additional offices in London and New Zealand.