- FLUÈRE is the Principal Partner of Andretti United Extreme E
- FLUÈRE, the non-alcoholic spirit label owned by Next Frontier Brands, has created a bespoke non-alcoholic cocktail to bring awareness to climate change issues facing each Extreme E race location
- The Andretti United Extreme E vehicle [the all-electric ODYSSEY 21] livery will also change for each race to reflect the FLUÈRE label at the heart of each bespoke cocktail
- FLUÈRE Ice Flow will be the signature non-alcoholic cocktail to celebrate the Greenland based Arctic X Prix on the 28th– 29th August
FLUÈRE have today revealed its signature non-alcoholic cocktail and the livery of the Andretti United Extreme E ODYSSEY 21 vehicle that will race at this weekend’s Arctic X Prix in Greenland – round three of the 2021 Extreme E Championship.
FLUÈRE Ice Flow will be the non-alcoholic cocktail championed at the Arctic X Prix this weekend. FLUÈRE Original Botanical Blend is at the heart of the cocktail, and will also be promoted on the Andretti United Extreme E vehicle, with a bespoke livery design for the Arctic X Prix in Greenland.
FLUÈRE is a category leader in distilled non-alcoholic drinks and owned by forward thinking and sustainably minded consumer packaged goods’ business, Next Frontier Brands.
Inspired by the race location at Kangerlussuaq, Greenland, the FLUÈRE Ice Flow cocktail is testament to an area that has suffered extreme damage due to climate change. Arctic ice caps continue to melt at a drastic rate, and combined with Extreme E and Andretti United, FLUÈRE is looking to highlight this and encourage positive action and change.
Through its partnership with Andretti United Extreme E, FLUÈRE is committed to playing a part in raising awareness of climate change impacts and motivate greater consideration for what can be done to stem damage to the planet.
FLUÈRE and Next Frontier Brands’ partnership with Andretti United is one build on the shared values of raising awareness for climate change challenges and sporting excellence.
Roiby Gonzalez, Chief Marketing Officer at Next Frontier Brands, said: “We are thrilled to unveil the next edition of ‘The Perfect Mix’ with our trusted partners Andretti United Extreme E. The upcoming Arctic X Prix will highlight the issues of climate change more than any other race up to this point in the Extreme E Championship. For this reason FLUÈRE has created a drink that celebrates the beauty of the race location, and at the same time, the threats these environments are under.“
“We are proud to unveil the Ice Flow non-alcoholic cocktail and hope this gives the fans watching another touchpoint to help them consider a more sustainable future.”
FLUÈRE ICE FLOW
Ice Flow inspired FLUÈRE non-alcoholic cocktail:
- 50ml Fluere Original
- 100ml Light Tonic
- 5ml Raw Apple Cider Vinegar
- Build in coupe and stir with large block of ice
FLUÈRE is a non – alcoholic distilled spirit. It is a piece of art made with the same distilling techniques used for spirits with alcohol. The different FLUÈRE products are made with the best ingredients and botanicals to ensure a complex yet balanced taste. It has four different SKUs: Original Botanical Blend, Raspberry Blend, Spiced Cane, Smoked Agave.
BEYOND NON-ALCOHOLIC DISTILLED SPIRITS
ABOUT ANDRETTI UNITED EXTREME E
Andretti United Extreme E brings together two powerhouses in the world of motorsport, U.S-based Andretti Autosport and England’s United Autosports. Between them they boast some of the biggest names in racing including McLaren CEO Zak Brown and former racing driver Richard Dean on the United side and racing legend Michael Andretti. With a great history which includes IndyCar, Formula E, GT 4 America, British GT, the European and Asian Le Mans series and the 24 Hours of Le Mans, this team knows racing inside out.
For more information, visit www.andrettiunitedxe.com