BOULDER, Colo., August 5, 2021 – Next Frontier Brands, a leading international consumer packaged goods company focused on beverages and wellness products, today announced its commitment to a digital consumer marketing plan for the FLUÈRE™ brand in Q4. The marketing activity will continue to drive sales of the existing four 700ml SKUs and support a 275ml bottle line extension.
FLUÈRE™ offers bartenders and consumers the best products for creating a broad range of low and no alcohol cocktails. The brand’s four variants are Original Botanical Blend, Raspberry Blend, Spiced Cane and Smoked Agave. The launch of 275ml bottle price targets are at or under an attractive £10, € 9,95 and $13 to drive trial and entry of new consumers into the category. The smaller bottle size is perfect for on-the-go consumer occasions and Q4 gifting. The FLUÈRE™ line extension is targeted to launch the first week of December 2021. Once launched, products will be available at all Gall & Gall locations in the Netherlands, as well as the existing global FLUÈRE™ Amazon outlets.
Next Frontier Brands will support FLUÈRE™ through a paid digital media campaign with Verizon Media in Q4. The campaign will include the full product portfolio, focus on awareness and drive sales through a clear path to purchase. New content creation and a paid social media campaign will run in parallel to the Verizon Media campaign. Social media accounts for FLUÈRE™ are expected to grow in following and engagement, while also driving commercialization and support of key sales accounts.
“There are expansive opportunities to draw new consumers to the low and no alcohol category,” said Joseph Magnacca, President and CEO of Next Frontier Brands. “With support of Next Frontier Brands’ marketing incubator, we will continue to drive awareness and trial of award-winning FLUÈRE™ products and capture Q4 sales, while seamlessly supporting a line extension.”
About Next Frontier Brands
Next Frontier Brands is an international consumer packaged goods company with a focus on beverage and wellness products. Next Frontier Brands currently owns 10 beverage and wellness brands, with six additional brand acquisitions pending. Our beverage brands include products in the distilled alcoholic spirits, distilled non-alcoholic spirits, wine, coffee and superfood categories. Our wellness brands include products in the topical and sublingual categories. We are headquartered in Boulder, Colorado, with additional offices in London, England; Amsterdam, The Netherlands; and Auckland, New Zealand.
About FLUÈRE™ Drinks
FLUÈRE™ is a distilled non-alcoholic spirit with four product variations: Original, Spiced CaneDark Roast, Raspberry Blend and Smoked Agave. FLUÈRE™ creates a luxurious distilled non-alcoholic spirit without compromise. Founded in the Netherlands, FLUÈRE™ is now available in over 30 countries across online and brick and mortar distribution points.